September 24, 2026 | Event Recap

Cheeshine Joins Michelin Asia-Pacific Purchasing Innovation Day, Shares Wear-Resistant and Sustainable Tire Materials

On September 23–24, 2026, the Michelin Asia-Pacific Purchasing Innovation Day, themed “Smart Chain, Create the Future,” was held in Shenyang, Liaoning. As a long-term strategic supplier to Michelin, Cheeshine was invited to attend and delivered a technical report at the breakout seminar, highlighting EP365, an innovative plasticizer solution for silica systems. EP365 improves silica dispersion, storage and extrusion performance and enhances low-temperature fatigue safety without disrupting the silica–silane–rubber coupling network; its bio-based content reaches 80%.

Cheeshine has worked with Michelin for many years. During the event, the Cheeshine team and Michelin’s technical team exchanged views on improving wear resistance, bio-based and sustainable material applications, low-carbon manufacturing and circular development, further deepening mutual understanding. Going forward, Cheeshine will continue to work with Michelin and other industry partners to build a collaborative material innovation ecosystem.